The Chinese shopping platform Alibaba recorded 17.8 billion dollars in sales on this year’s Singles’ Day (November 11), which is popular among young Chinese people. A staggering figure and impressive new sales record that the company was able to secure for itself.
But people don’t just predominantly shop online in China. Online retail is becoming ever more popular – a trend that is unstoppable and has become the sole sales channel for many companies.
To reach the younger generation and therefore new markets, it’s crucial for all companies – whether they are traditional companies or start-ups – to set up an online sales channel that meets the latest standards. The basic requirement for this is a well-functioning website.
What’s particularly interesting in Alibaba’s case is that the purchases were primarily made via the company’s smartphone app. For a long time now, online retail hasn’t been limited to just PCs and laptops, but is conquering mobile devices such as smartphones and tablets. In order to access the offer conveniently from anywhere, a mobile app or website optimized for mobile devices is essential.
To present yourself as a modern company with a promising future and to realize your full potential, you need a well-functioning website as well as apps for smartphones and tablets. Technological development has progressed to the point that apps and websites for a wide variety of industries and businesses can be easily created and maintained. Don’t miss out on much of your market by shying away from this development!
Photo ©: handelsblatt.com, AFB